Analysis • Consulting • Marketing • Concepts & Designs • Project Management

Analysis • Consulting • Marketing • Concepts & Designs • Project Management

it’s hard to come by but when found, to be treasured

Marketing is a process focusing on a product or service to fulfil its needs by attempting to mould the consumers toward the products or services offered.

Marketing is fundamental to any businesses growth. The marketers are tasked to create consumer awareness of the products or services through marketing techniques. Unless it pays due attention to its products and services and consumers' demographics and desires, a business will not usually prosper over time.

Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a product or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through products or services.

Consulting refers to both the industry & the practice of, helping organizations improve their performance, primarily through analysis of existing business problems.

A consultant is usually an expert or a professional in his or her specific field usually with multiple and changing clients. Thus, clients have access to deeper levels of expertise than would be feasible for them to retain in-house, and to purchase only as much service from the outside consultant as desired. It is generally accepted good corporate governance to hire consultants as a check to the Principal-Agent problem.

Organizations hire the services of management consultants for a number of reasons, including, for example, to gain external, and presumably more objective advice and recommendations, to gain access the consultants' specialized expertise, or simply as temporary help during a one-time project, where the hiring of permanent employees is not required. Because of their exposure to and relationships with numerous organizations, consultancies are also said to be aware of industry Best Practices.

Article 02

Project Management is the discipline of planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives. A project is a finite endeavour-having specific start and completion dates-undertaken to create a unique product or service which brings about beneficial change or added value.

The primary challenge of project management is to achieve all of the project goals and objectives while adhering to classic project constraints-usually scope, quality, time and budget. The secondary-and more ambitious challenge is to optimise the allocation and integration of inputs necessary to meet pre-defined objectives.

A project is a carefully defined set of activities that use resources (money, people, materials, energy, space, provisions, communication, motivation, etc.) to achieve the project goals and objectives.